DTA frequently sponsors workshops on topics that are important to companies in the dental trade, such as market data training, and trade show strategies. Experts provide training in small classroom settings at convenient locations. For example, the DTA seminar "Top Challenges Facing Dentistry", was offered during the Greater New York Dental Meeting.

"Know Your Customer - Today and Tomorrow's Dentist"
Dr. Craig Yarborough
Wednesday, January 28, 2009     8 am - noon

DTA is reprising one of its most successful workshops, "Know Your Customer" with Dr. Craig Yarborough, Executive Associate Dean at the University of the Pacific Arthur A. Dugoni School of Dentistry and Board Member of the California Dental Association.

Learn about buying habits and needs of younger dentists. Meet a group of younger dentists who will share with you how they obtain information and run their practices.

The first DTA "Know Your Customer" workshop was offered on May 1st. Michael Lynam, DTA Chairman of the Board (left) stands with workshop leader Dr. Craig Yarborough, Executive Associate Dean at the University of the Pacific Arthur A. Dugoni School of Dentistry (right and below right). Dr. Craig Yarborough Members of the DTA Educational Programs Committee. From left to right: Genevieve Altier, Committee Chairman Tom Ries, Steve White, and Robert Zetler, who produced the workshop. DTA Chairman of the Board, Michael Lynam with California dentists and workshop presenters. From left to right: Dental student Ashley Perez, Dr. Bill Wright, Michael Lynam, and Dr. Alison Wright. Workshop participants and DTA committee members. From left to right: (Back row) Tom Ries, John Scott, Kathy Inman, Lori Paulson, Steve White, Angelique Glass, Eric Seid, Robert Zetler, Genevieve Altier, Michael Lynam. (Front Row) Presenters: Dr. Craig Yarborough, Ashley Perez, Dr. Bill Wright and Dr. Allison Wright. Register now for the Wednesday, January 28, 2009 session, offered during the Yankee Dental Congress in Boston. DTA's Fall Speaker Series in New York City DTA hosted Dr. Charles N. Bertolami as speaker on "Top Challenges Facing Dentistry". Dr. Charles N. Bertolami, Dean, New York University College of Dentistry and Guest Lecturer of the 2008 DTA Fall Speaker Series (left) with Gary W. Price, C.E.O. of DTA. Networking at the DTA Fall Speaker Series Program in New York, from left to right: Dan Dixon, Eric Shirley and Ed Shellard. Attending the DTA Fall Speaker Series Program in New York, from left to right: Walid Wardaki, Steve White, Kathy Gaertner and Paul Jackson.