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DTA Hosts February World Dental Trade Conference
Stan Slap Speaks on "The Hungry and the Hunted"
DTA's World Dental Trade Conference (WDTC) is a long-standing and well respected conference within the dental industry.
Held annually in Chicago immediately preceding the Preview Show, conference themes center on issues that
affect the dental trade. Program speakers are recognized as experts in their fields.
2012 WDTC: The Hungry and the Hunted
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“The Hungry and the Hunted”
How to create a
brandable customer experience
and the
ultimate competitive edge. |
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Where: |
Hyatt Regency McCormick Place, Chicago
Hyatt Prairie Center
prior to Chicago Midwinter Meeting |
Time: |
9:30 - 10:30 am
Networking Hour with light refreshments
10:30 am * – 12:30 pm
"The Hungry and The Hunted" Lunch Provided.
* Prompt 10:30 am start! |
During DTA’s World Dental Trade Conference,
keynote speaker Stan Slap’s Hungry and the Hunted will explain how to create a brandable
customer experience and develop the ultimate competitive edge.
The conference will be held Feb. 22 at the Hyatt Regency McCormick Place in Chicago,
prior to the opening of the Chicago Dental Society Midwinter Meeting.
Every company sells both a product and a process — an experience that customers go through to
buy and use that product, Mr. Slap argues.
It’s the quality of the process that most influences your customers’ decision to advertise and sell for you — to
brand you.
In this myth-busting keynote speech, he will explain how to create a brandable customer experience,
get your employees to protect and promote it, as well as convince your customers to recognize it as intentional.
He’ll explain what doesn’t work, even though it’s most often tried,
what will work, and the ultimate key to creating a compelling, competitive and durable brand.
Registration is now available!
 PLEASE NOTE that lunch will be provided, and that the presentation will begin PROMPTLY at 10:30 am.
2011 WDTC: Making Innovation Happen in 2011
DTA recently completed a very successful series of meetings and events in Chicago during the
2011 Chicago Dental Society Midwinter Meeting.
DTA hosted ten committee and board meetings. On Wednesday, Feb. 23rd,
DTA held its 18th World Dental Trade Conference (WDTC). This year’s theme revolved around innovation.
Richard Fishbane, Vice President of Strategic Dental Marketing, offered a snapshot of dental industry sales in 2010
and predicted growth for the dental industry for the remainder of 2011.
Key note speaker Chris Trimble, an educator from Tuck, Dartmouth’s School of Business, stressed the importance of innovation in industry.
Gary Price (left), DTA CEO with DTA's 2011 Chairman of the Board, Bret Wise,
at the DTA World Dental Trade Conference.
Chris Trimble: "Initiating Innovations in Business in 2011" |
Chris Trimble has dedicated the past ten years to studying a single challenge that vexes
even the best-managed corporations: how to execute an innovation initiative.
Chris first broke into the forefront of executive consciousness with his December 2005 book Ten Rules for Strategic Innovators – from Idea to Execution.
In June 2006, the Wall Street Journal published a Top Ten Recommended Reading list that included
Ten Rules alongside Freakonomics, The Tipping Point, and Blink.
Later that year, Strategy & Business magazine recognized Ten Rules as the best strategy book of year.
Chris’s career mixes rigorous academic research with hard-nosed practical experience.
His interest in innovation within large organizations developed early in his career,
when he was a submarine officer in the United States Navy.
He currently is seeing the payoff from his work - its real-world application - as he works shoulder-to-shoulder with
innovation leaders in several leading corporations. |
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Richard Fishbane: "Dental Industry Economy in 2011" |
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Richard Fishbane is Vice President of Strategic Data Marketing
and its subsidiary, Strategic Dental Marketing. Well-known in the dental industry as a leading authority on market data,
Richard is a highly demanded speaker, panelist and focus group leader who utilizes qualitative data to identify trends,
growth and anomalies in the oral healthcare marketplace.
Early on in his career with SDM, Richard helped create reliable sales reports for the dental industry.
In the past several years, Richard, along with Jacinta Francis, developed online customized reports to speed delivery of
dental data to SDM customers.
For more than ten years, Richard has been very active in the Canadian and the British dental markets as well as the US.
Mr. Fishbane is a graduate of Columbia University and earned his Masters of Arts at Columbia.
He worked at Johnson and Johnson prior to joining SDM.
Married to a dentist, Richard often cites this unique advantage for providing valuable insights into his research. |
| 2011 DTA WORLD DENTAL TRADE CONFERENCE AGENDA |
| 8:00 am |
Opening Ceremony and Welcome from Bret Wise, DTA Chairman of the Board, and other Executives |
| 8:15 am |
"Dental Industry Economy" with Richard Fishbane |
| 10:00 am |
"Initiating Innovations in Business in 2011" with Chris Trimble |
| 1:00 pm |
DTA Preview Show at the Hyatt Regency McCormick Place Ballroom |
In addition to the speakers’ presentations, the WDTC provides ample time for networking both before and during the event.
It is also located just down the hall from the DTA Preview Show, making it convenient for both Preview Show exhibitors and attendees.
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WDTC 