About Us

The Dental Trade Alliance is an association of companies that provide dental equipment, supplies, materials and services to dentists and other oral care professionals. Our member companies are distributors, dental laboratories and manufacturers. Our members are located in the United States, Canada and Mexico. By providing the best equipment, materials and services to dentists and oral care professionals, we are partners in improving the oral health of everyone.  

Our Purpose is to enhance member success and increase dental demand. 

Our Values are:

• Inclusiveness - Respect and support the diversity of member views and opinions in determining policy and direction. Open, inclusive membership representative of the dental industry.
• Leadership Accountability - Leadership that is responsive, accountable to members and demonstrates integrity and professionalism.
• Learning Environment - An environment that supports learning and encourages involvement at all levels.
• Proactive - Addressing important issues in a proactive, socially responsible and ethical manner.

Our Vision is to be a proactive organization that is a catalyst for market growth and an invaluable partner to member companies on issues that affect their success.

Our Strategic Priorities are:

• Promoting and achieving sustained market growth.
• Serving as a strong voice for the industry in public policy and regulatory matters.
• Continuing to be the premier source for member services that enhance success.