After discussions with exhibitors and DTA leaders, we have determined that our goals for the DTA Preview Show have been met. Therefore, beginning in 2017, the DTA will no longer host its Preview Show in Chicago prior to the Midwinter Meeting.
The Preview Show was created with the goal of providing our member manufacturing companies with a mechanism to engage with domestic and international distributors for their products. Over time DTA members have successfully found outlets for their products across the globe. Additionally, DTA has been successful in growing our international presence by establishing pavilions at dental trade shows around the world. More than 150 United States and Canadian companies now exhibit at some or all of these sponsored pavilions. As a result of these efforts, international attendees at the Preview Show have found it more convenient to engage with U.S. companies at regional global exhibitions rather than to travel to the United States.
DTA thanks all Preview Show participants – exhibitors and trade attendees - for contributing to the successful expansion of availability of American products around the world.