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The DTA Exhibits Working Group held a meeting during the Chicago Dental Society Midwinter Meeting.  This was the last meeting for long time Exhibits Working Group member, Dave Lang (Lang Dental).  Dave has been an active member of this committee since 1980.  The Exhibits Working Group thanks Dave for his many years of service.


(Left to Right) Paul Mondock (Septodont NA), DTA Exhibits Group Chairman, Dave Lang (Lang Dental), and Fred Freedman, DTA staff liaison to the Exhibits Working Group.



The medical device excise tax on sales is equivalent to raising the corporate income tax to as much as 50 percent. Don’t be discouraged by the lack of action from Congress on major issues. Our efforts to repeal the medical device tax are still primary. So what can you do help change the Medical Device Tax regulations? 

Ad Council and the Partnership for Healthy Mouths, Healthy Lives Introduce
First Free Mobile App, Toothsavers

NEW YORK, January 15, 2014 – The Ad Council and the Partnership for Healthy Mouths, Healthy Lives announced today the release of the new mobile gaming app, Toothsavers, available online and for Android and iOS devices. Created on behalf of the Kids’ Healthy Mouths campaign, the free mobile game is the first developed in-house by the Ad Council — the nation’s largest producer of public service advertising. The app inspires kids to brush their teeth for two minutes, twice a day by enlisting them in rescuing friendly fairy tale characters from an evil, cavity-creating sorceress who cast a wicked teeth-rotting spell on the kingdom.

In a move to help expand the U.S. health care workforce, the U.S. Department of Health and Human Services announced that they awarded $55.5 million in FY 2013 to strengthen training for health professionals and increase the size of the nation’s health care workforce.  The 270+ grants are targeted to address workforce needs in nursing, public health, behavioral health, health workforce development, and dentistry.

While a majority of the funding ($45.4 million) is being directed to support nursing workforce development, there are several grant programs that will bring focus to and have an impact on access to dental care.  Within the $45.4 million funding package, $6.7 million is being directed to grants promoting inter-professional collaborative practice to foster innovative practice models for providing care.  Separate from the nursing funds an additional $3.1 million in grants will help state designated dental health professional shortage areas develop and implement innovative programs to address dental workforce needs. The HHS grants require states to match at least 40 percent of the grant funding or provide equivalent support. 

A complete copy of the HHS press release on their 2013 grant initiative is available, as is a complete list of specific HHS grants.

The DTA was represented at the 2013 Prevention Summit: Advancing America's Oral Health (Nov. 18-20).  Below is an excerpt from an article by Stacie Crozier of ADA News.

Working to transform concepts into actions, about 120 experts gathered in Chicago Nov. 18-20 to develop an overarching approach to disease prevention to alleviate the nation's oral health crisis.

The purpose of the historic 2013 Prevention Summit: Advancing America's Oral Health called on representatives from 11 key stakeholder groups to "develop a framework for action that leverages today's opportunities, represents strategic choices, takes full advantage of multi-stakeholder engagement and includes plans for sustainability and accountability."

Read the full article at

On Dec 2, 2013 the Federal Trade Commission issued its opinion on The Accreditation Standards for Dental Therapy Education Programs proposed by the Commission on Dental Accreditation (“CODA”).  This opinion’s recommendations to leave the accreditation and licensure of dental therapists (“Mid-Level” providers) to individual states as a means “to increase the output of basic dental services, enhance competition, reduced costs, and expand access to dental care”, can have major implications on the way that dentistry will be practiced and provided in the future, and is, therefore, of major importance to the dental industry.

The Kids’ Healthy Mouths Ad Council campaign with the Partnership for Healthy Mouths, Healthy Lives is making a difference in Americans’ oral health and with your help, it will have an even greater impact. By utilizing your company’s social media outlets, adding 2min2x banners to your website and by telling your dentist customers about the campaign, you will not only do good for others, you will do well as a company.

Recently, the Dental Trade Alliance Foundation (DTAF) awarded $189,500 in grants to provide funding for innovative oral health programs aimed at encouraging changes in consumer behavior, improving access and enhancing the efficiency of the oral health care system. Find out more about the recipients here.

The Dental Trade Alliance Foundation also awarded four $5,000 dental student scholarships in 2013.  These scholarships are meant to recognize and provide financial support to third or fourth year dental students who have demonstrated academic excellence in dentistry, financial need and a commitment to community service.   The list of recipients and their biographies can be found here.

Thanks to DTA members’ support and donations from The Partnership for Healthy Mouths, Healthy Lives participants, the Kids’ Healthy Mouths’ Two Minutes, Twice a Day public awareness campaign is improving children’s oral health.

“General awareness of messages about making sure children brush two times a day for two minutes has significantly increased since the launch of the Children’s Oral Health PSA campaign,” according to the Ad Council, which joined forces with The Partnership for Healthy Mouths, Healthy Lives for the campaign. “Further, recognition of the PSAs is very high among both English and Spanish-speaking Parents (53 percent and 42 percent respectively). This suggests that the campaign is breaking through all the advertising clutter surrounding oral health and is memorable to our target audiences.”

On the one-year anniversary of the Kids’ Healthy Mouths campaign, the Partnership for Healthy Mouths, Healthy Lives and the Ad Council are pleased to announce results from a new study that demonstrate substantial progress in the effort to improve children’s oral health habits. The survey, administered to English and Spanish-speaking parents, indicates that more parents report regularly monitoring and maintaining their child’s oral health; subsequently, more children are regularly brushing.

Read the Full Press Release