Back to top


The DTA was represented at the 2013 Prevention Summit: Advancing America's Oral Health (Nov. 18-20).  Below is an excerpt from an article by Stacie Crozier of ADA News.

Working to transform concepts into actions, about 120 experts gathered in Chicago Nov. 18-20 to develop an overarching approach to disease prevention to alleviate the nation's oral health crisis.

The purpose of the historic 2013 Prevention Summit: Advancing America's Oral Health called on representatives from 11 key stakeholder groups to "develop a framework for action that leverages today's opportunities, represents strategic choices, takes full advantage of multi-stakeholder engagement and includes plans for sustainability and accountability."

Read the full article at

On Dec 2, 2013 the Federal Trade Commission issued its opinion on The Accreditation Standards for Dental Therapy Education Programs proposed by the Commission on Dental Accreditation (“CODA”).  This opinion’s recommendations to leave the accreditation and licensure of dental therapists (“Mid-Level” providers) to individual states as a means “to increase the output of basic dental services, enhance competition, reduced costs, and expand access to dental care”, can have major implications on the way that dentistry will be practiced and provided in the future, and is, therefore, of major importance to the dental industry.

The Kids’ Healthy Mouths Ad Council campaign with the Partnership for Healthy Mouths, Healthy Lives is making a difference in Americans’ oral health and with your help, it will have an even greater impact. By utilizing your company’s social media outlets, adding 2min2x banners to your website and by telling your dentist customers about the campaign, you will not only do good for others, you will do well as a company.

Recently, the Dental Trade Alliance Foundation (DTAF) awarded $189,500 in grants to provide funding for innovative oral health programs aimed at encouraging changes in consumer behavior, improving access and enhancing the efficiency of the oral health care system. Find out more about the recipients here.

The Dental Trade Alliance Foundation also awarded four $5,000 dental student scholarships in 2013.  These scholarships are meant to recognize and provide financial support to third or fourth year dental students who have demonstrated academic excellence in dentistry, financial need and a commitment to community service.   The list of recipients and their biographies can be found here.

Thanks to DTA members’ support and donations from The Partnership for Healthy Mouths, Healthy Lives participants, the Kids’ Healthy Mouths’ Two Minutes, Twice a Day public awareness campaign is improving children’s oral health.

“General awareness of messages about making sure children brush two times a day for two minutes has significantly increased since the launch of the Children’s Oral Health PSA campaign,” according to the Ad Council, which joined forces with The Partnership for Healthy Mouths, Healthy Lives for the campaign. “Further, recognition of the PSAs is very high among both English and Spanish-speaking Parents (53 percent and 42 percent respectively). This suggests that the campaign is breaking through all the advertising clutter surrounding oral health and is memorable to our target audiences.”

On the one-year anniversary of the Kids’ Healthy Mouths campaign, the Partnership for Healthy Mouths, Healthy Lives and the Ad Council are pleased to announce results from a new study that demonstrate substantial progress in the effort to improve children’s oral health habits. The survey, administered to English and Spanish-speaking parents, indicates that more parents report regularly monitoring and maintaining their child’s oral health; subsequently, more children are regularly brushing.

Read the Full Press Release

Zanny Minton-Beddoes is a woman not afraid to dive right into the minutia in order to better see the big picture. The Economist’s economic editor, Ms. Minton-Beddoes oversees all of the prestigious publication’s American and global economics coverage and managing a team of writers from around the world. She will be the opening speaker at the Dental Trade Alliance Annual Meeting Oct. 15 - 18.

Recently, we sat down with her to find out more about her and find out the most important change she’s made in her life.

As managing vice president, health policy resources center, at the American Dental Association, Dr. Marko Vujicic lives his work life seeped in the latest information about healthcare policy and plans for progress. He brings this knowledge to the Dental Trade Alliance Annual Meeting for his presentation about the new realities of the dental care landscape.

It’s not an unusual topic for him to consider. Dr. Vujicic is the lead author of the book, Working in Health, which examines the effect of fiscal policy on the health workforce. He has written several book chapters and published extensively in peer-reviewed journals.

They say politics is a lot like baseball, so it shouldn’t be a surprise that Pulitzer Prize winning author Doris Kearns Goodwin loves both. A world-renowned historian, she has been reporting on politics and baseball for more than two decades.

Her most recent work, Team of Rivals: The Political Genius of Abraham Lincoln, was a best seller and won the 2006 Lincoln Prize for an outstanding work about the president and/or the Civil War, the New York Historical Society Book Prize, the Richard Nelson Current award and the New York State Archives History Makers Award. Ms. Goodwin is working on a new book about the progressive era: Theodore Roosevelt, William Taft and the Golden Age of Journalism.

Growing up with the last name Hogshead would give anyone an unconventional point of view. Today, after surviving years of harassment on the playground, DTA Annual Meeting speaker Sally Hogshead is an internationally celebrated speaker, author and brand innovation consultant, helping companies develop messages that persuade and captivate.