Back to top


Zanny Minton-Beddoes is a woman not afraid to dive right into the minutia in order to better see the big picture. The Economist’s economic editor, Ms. Minton-Beddoes oversees all of the prestigious publication’s American and global economics coverage and managing a team of writers from around the world. She will be the opening speaker at the Dental Trade Alliance Annual Meeting Oct. 15 - 18.

Recently, we sat down with her to find out more about her and find out the most important change she’s made in her life.

As managing vice president, health policy resources center, at the American Dental Association, Dr. Marko Vujicic lives his work life seeped in the latest information about healthcare policy and plans for progress. He brings this knowledge to the Dental Trade Alliance Annual Meeting for his presentation about the new realities of the dental care landscape.

It’s not an unusual topic for him to consider. Dr. Vujicic is the lead author of the book, Working in Health, which examines the effect of fiscal policy on the health workforce. He has written several book chapters and published extensively in peer-reviewed journals.

They say politics is a lot like baseball, so it shouldn’t be a surprise that Pulitzer Prize winning author Doris Kearns Goodwin loves both. A world-renowned historian, she has been reporting on politics and baseball for more than two decades.

Her most recent work, Team of Rivals: The Political Genius of Abraham Lincoln, was a best seller and won the 2006 Lincoln Prize for an outstanding work about the president and/or the Civil War, the New York Historical Society Book Prize, the Richard Nelson Current award and the New York State Archives History Makers Award. Ms. Goodwin is working on a new book about the progressive era: Theodore Roosevelt, William Taft and the Golden Age of Journalism.

Growing up with the last name Hogshead would give anyone an unconventional point of view. Today, after surviving years of harassment on the playground, DTA Annual Meeting speaker Sally Hogshead is an internationally celebrated speaker, author and brand innovation consultant, helping companies develop messages that persuade and captivate. 

During the Academy of General Dentistry’s 2013 Annual Meeting in Nashville last month, Dr. Jeffrey Cole (AGD President) presented Gary Price (DTA CEO) with a Presidential Citation for his “contribution, time, talent and expertise to further the mission and vision of the AGD”.  The award honors Mr. Price’s leadership in the development of the Partnership for Healthy Mouths, Healthy Lives and the Ad Council’s Kids’ Healthy Mouths oral health campaign.  The AGD is an esteemed partner who supports the Ad Campaign’s focus to help educate caregivers about the importance of brushing kids’ teeth for 2 minutes, twice a day.

Excerpted from Mentor’s July 2013 Issue

Think about how many activities lead a child to be exposed to x-rays in a year:  sprain an ankle sliding home; injure a wrist or elbow while biking; a visit to the dentist for a routine cleaning and annual x-rays.  It’s the normal world of being an active kid.  But how much x-ray exposure is too much?  The following article talks about safety guidelines and how you, as a sales professional in the field, can share pertinent information with your dental team clients.


Laila Ali Appointed Spokesperson for Kids’ Healthy Mouths Campaign by
The Partnership for Healthy Mouths, Healthy Lives and the Ad Council
PSA Campaign Reminds Parents about the Importance of Brushing 2MIN2X per Day

New York, NY, April 3, 2013 - Laila Ali, athlete, health advocate and mom, has been announced as the new campaign spokesperson for the Kids’ Healthy Mouths public service advertising (PSA) campaign. The campaign, developed by the Ad Council and a coalition of more than 35 leading dental organizations (The Partnership for Healthy Mouths, Healthy Lives), sheds light on the importance of children brushing their teeth – a basic task yet constant struggle for many parents.

The Ad Council Kids’ Healthy Mouths campaign has had a very impressive start with almost 100,000 airings of English and Spanish TV and radio PSAs and an estimated donated media value of $16 million. Media includes TV, radio, print and web banners.  The outdoor materials for billboards and bus shelters were released earlier this year and Ad Council has received orders for over 500 billboards across the country. Many of you have sent a note about spotting one along the road. Please let us know when you see one.

The Dental Trade Alliance Foundation has opened its grant process for 2013.  This year, the DTA Foundation intends to award $175,000 in grant funding.  Each proposal that is accepted will be funded up to a maximum of $25,000.  In addition, the DTAF has joined with the Dental Lifeline Network to provide one $25,000 grant to fund a project specifically aimed at improving the oral health of individuals with disabilities, those who are elderly or medically at-risk patients.  For more information, visit the DTAF website.

The dental industry has become a global market place and the Dental Trade Alliance is here to help members make an international impact. U.S. dental products are in great demand because of quality, reputation and currency exchange rates. For these reasons, companies are focusing more resources on international meetings and acquiring new international business. DTA can help you make the most of these global opportunities.