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Excerpted from Mentor's April 2013 issue. 

In an effort to address many of the issues affecting the dental industry, the Dental Trade Alliance sat down with members of the U.S. Food and Drug Administration's (FDA) Dental Branch staff. The discussions, which I would characterize as fruitful, ranged from 510(k) marketing clearance submissions, gray-market products and radiological concerns to fluoride and amalgam. We also covered new regulatory rules and changes. While it may seem that these topics won't impact your daily life as a sales representative, knowing more about what's happening at the federal and industry levels can help build and strengthen your relationships with clinicians.

Read the complete article at

Arlington, Virginia - The Dental Trade Alliance is proud to announce that Jonathan Landers has become DTA Vice President, Industry Development. In his new position, he will help DTA identify and create new programs for its members to build a stronger industry through mentorship, professional and workforce development and leadership training. Jon will be active in community relations as well.


The Dental Trade Alliance website is your best source for industry information and member-only solutions twenty-four hours a day, seven days a week.

On DTA’s calendar, you can not only view DTA events, but also international and domestic trade shows. Each event notice includes information about the time, location, and links to event organizers’ websites. You can filter the events by type for quick viewing and can export the events that interest you using the export calendar function.

Our online DTA member directory is the perfect way to add some free exposure for your products and services while the live links help to drive web traffic to your websites. Please, take a moment to review your directory listing to ensure your logo and information are accurate.

In today’s competitive environment, every DTA member is working harder to reach their business goals. We understand how mentoring and leadership training, as well as professional and workforce development, can help you do just that. We are proud to introduce DTA’s new Dental Industry Business Essentials program, a series of innovative and scalable programs that will help DTA members grow and operate effectively.

Because of your donations to the DTA Foundation, residents at long-term care facilities will better understand the importance of oral health care and receive improved dental care.

The American Medical Directors Association is using a DTA Foundation grant to create an Oral Health for Long-Term Care Residents Toolkit to educate residents and help staff at long-term care facilities create a comprehensive oral health program. This program will include an oral health champion, formalized policies and procedures about residents’ oral health self-care, screening procedures and routinized referral mechanisms.

Read the full article on the DTAF website

The medical device excise tax on sales is equivalent to raising the corporate income tax to as much as 50 percent. Calculate this for your business and let your U.S. Representatives and Senators know how you feel. Click here for a sample letter that you can use to reach out to your representatives and senators to let them know how you feel about this tax.

Since starting last August, the Ad Council's 2min2x campaign has become increasingly visible in the public eye with a variety of television PSAs, radio spots, and print advertisements.  The Sunday edition of The New York Times recently featured an advertisement for the campaign and billboards such as the one above have been spotted around major metropolitan areas.  With the campaign still in the early stages, we expect many more creative efforts to come.  

Have you seen or heard a 2min2x advertisement?  Let us know about it via email, Twitter, or Facebook



At the end of January, the Dental Trade Alliance and several representatives from its member companies met with FDA Dental Branch staff. This was the second year that FDA had agreed to meet with DTA and industry representatives. These meetings are part of ongoing communications between the two groups about regulatory changes. As always, there was much to discuss including: 510(k) submissions, electronic 510(k) submissions, gray market products, radiological concerns about pediatric patients, fluoride, dental amalgam, and new regulatory rules or changes.

Excerpted from the Dec. 2012 issue of First Impressions

Like many of you, the Dental Trade Alliance is getting ready for a busy 2013 and figuring out what trade shows we’ll be able to attend. In general, trade shows have value. You have the opportunity to make new contacts, strengthen relationships and discover opportunities. The flip side of that coin is that attending trade shows carries a high cost in terms of time and money.

Read the full article on page 64 of the digital edition of First Impressions.

No senior should have to suffer the pain of oral health problems when that discomfort can be minimized or eliminated. Motivated by that belief, registered dental hygienist Michelle Vacha founded Senior Mobile Dental in Colorado to serve seniors in their homes and gathering spots.

Read the full article on the DTAF Website