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During the Academy of General Dentistry’s 2013 Annual Meeting in Nashville last month, Dr. Jeffrey Cole (AGD President) presented Gary Price (DTA CEO) with a Presidential Citation for his “contribution, time, talent and expertise to further the mission and vision of the AGD”.  The award honors Mr. Price’s leadership in the development of the Partnership for Healthy Mouths, Healthy Lives and the Ad Council’s Kids’ Healthy Mouths oral health campaign.  The AGD is an esteemed partner who supports the Ad Campaign’s focus to help educate caregivers about the importance of brushing kids’ teeth for 2 minutes, twice a day.

Excerpted from Mentor’s July 2013 Issue

Think about how many activities lead a child to be exposed to x-rays in a year:  sprain an ankle sliding home; injure a wrist or elbow while biking; a visit to the dentist for a routine cleaning and annual x-rays.  It’s the normal world of being an active kid.  But how much x-ray exposure is too much?  The following article talks about safety guidelines and how you, as a sales professional in the field, can share pertinent information with your dental team clients.


The Ad Council Kids’ Healthy Mouths campaign has had a very impressive start with almost 100,000 airings of English and Spanish TV and radio PSAs and an estimated donated media value of $16 million. Media includes TV, radio, print and web banners.  The outdoor materials for billboards and bus shelters were released earlier this year and Ad Council has received orders for over 500 billboards across the country. Many of you have sent a note about spotting one along the road. Please let us know when you see one.

Laila Ali Appointed Spokesperson for Kids’ Healthy Mouths Campaign by
The Partnership for Healthy Mouths, Healthy Lives and the Ad Council
PSA Campaign Reminds Parents about the Importance of Brushing 2MIN2X per Day

New York, NY, April 3, 2013 - Laila Ali, athlete, health advocate and mom, has been announced as the new campaign spokesperson for the Kids’ Healthy Mouths public service advertising (PSA) campaign. The campaign, developed by the Ad Council and a coalition of more than 35 leading dental organizations (The Partnership for Healthy Mouths, Healthy Lives), sheds light on the importance of children brushing their teeth – a basic task yet constant struggle for many parents.

The Dental Trade Alliance Foundation has opened its grant process for 2013.  This year, the DTA Foundation intends to award $175,000 in grant funding.  Each proposal that is accepted will be funded up to a maximum of $25,000.  In addition, the DTAF has joined with the Dental Lifeline Network to provide one $25,000 grant to fund a project specifically aimed at improving the oral health of individuals with disabilities, those who are elderly or medically at-risk patients.  For more information, visit the DTAF website.

The dental industry has become a global market place and the Dental Trade Alliance is here to help members make an international impact. U.S. dental products are in great demand because of quality, reputation and currency exchange rates. For these reasons, companies are focusing more resources on international meetings and acquiring new international business. DTA can help you make the most of these global opportunities.

Excerpted from Mentor's April 2013 issue. 

In an effort to address many of the issues affecting the dental industry, the Dental Trade Alliance sat down with members of the U.S. Food and Drug Administration's (FDA) Dental Branch staff. The discussions, which I would characterize as fruitful, ranged from 510(k) marketing clearance submissions, gray-market products and radiological concerns to fluoride and amalgam. We also covered new regulatory rules and changes. While it may seem that these topics won't impact your daily life as a sales representative, knowing more about what's happening at the federal and industry levels can help build and strengthen your relationships with clinicians.

Read the complete article at

Arlington, Virginia - The Dental Trade Alliance is proud to announce that Jonathan Landers has become DTA Vice President, Industry Development. In his new position, he will help DTA identify and create new programs for its members to build a stronger industry through mentorship, professional and workforce development and leadership training. Jon will be active in community relations as well.


The Dental Trade Alliance website is your best source for industry information and member-only solutions twenty-four hours a day, seven days a week.

On DTA’s calendar, you can not only view DTA events, but also international and domestic trade shows. Each event notice includes information about the time, location, and links to event organizers’ websites. You can filter the events by type for quick viewing and can export the events that interest you using the export calendar function.

Our online DTA member directory is the perfect way to add some free exposure for your products and services while the live links help to drive web traffic to your websites. Please, take a moment to review your directory listing to ensure your logo and information are accurate.

In today’s competitive environment, every DTA member is working harder to reach their business goals. We understand how mentoring and leadership training, as well as professional and workforce development, can help you do just that. We are proud to introduce DTA’s new Dental Industry Business Essentials program, a series of innovative and scalable programs that will help DTA members grow and operate effectively.