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Thanks, in part, to a $25,000 DTA Foundation Grant, Kids Smiles is partnering with The Children's Hospital of Philadelphia to provide oral health education at the soon-to-be-built medical facility, which is anticipated to serve 3,500 children each month.

A skilled community educator will be available at the hospital’s waiting room and will use award-winning curriculum to teach children of all ages and their families about oral health care with lessons that are age-appropriate and culturally sensitive.

Read the full article on the DTAF website

Excerpted from the Nov. 2013 Issue of Mentor

As a sales representative, you may have fielded questions from dental teams about the impact of health care reform’s Sunshine Act, which requires medical device and/or supply manufacturers to report to the Centers for Medicare and Medicaid Services (CMS), a division of the U.S. Department of Health and Human Services, payments or transfers of value to dentists and dental educators. To help you better answer these inquiries, the Dental Trade Alliance (DTA) has created this seven-point guide.

Read the complete article on

Recently, we sat down with DentalEZ International Sales Manager, Francisco Rodriguez, to find out a little bit more about a member who has been showing at the DTA Preview Show for more than 20 years.

What is it about the Preview Show that is unique compared to other options during the Midwinter Meetings in Chicago?

It is an event for both our customers and potential new ones that is more specifically targeted to the international market.  

To better advocate for you, the DTA has arranged a face-to-face meeting with the FDA Dental Branch Division later this month (December 2012) to discuss a variety of hot topics including 510(k) submissions, gray market products, the Unique Device Identification (UDI) system for the medical device industry, pedigree, pediatric X–ray and other important industry topics. UDI is scheduled to begin implementation in 2013.

On December 5, the IRS published the final rule on the implementation of the medical device tax. You can find the full text here. You may also find additional IRS guidance which discusses specific issues including convenience kits. We have just begun reading the final rule and will provide more information soon.

Fourteen dental industry female executives gathered prior to the 2012 DTA Annual Meeting for a chance to get to know each other better and to share their experiences in the business world.


Day Three of the Annual Meeting proved to be both educational and exciting for attendees.  Today's main speaker, UVA's Jeanne Liedtka, discussed ways members could grow their businesses, highlighting in particular the importance of innovation in this process.  Kevin Henry has more on her presentation here.  Later in the evening, members were treated to a humorous presentation by PGA announcer, David Feherty.  The DTA's Live and Silent Auctions also took place that evening.  Thanks to the generosity of many of our member companies, attendees were able to bid on everything from sports memorabilia to advertising space in prominent dental publications.  One of the auction's biggest highlights was private golf outings and a chance to bid on donations of toothbrushes.  Thanks to everyone who bought something or bought a chance to pull special bottle of wine to enjoy in Napa!

On Day Two of the DTA Annual Meeting, attendees learned about strategies for innovation and renovation from Sergio Zyman.  On hand for this was Dental Economics' managing editor, Kevin Henry, who shared some of his thoughts on Sergio Zyman's presentation.  

Despite the tumult on the East Coast, the Annual Meeting opened on a series of high notes.  The most notable of these was a surprise appearance by PGA Hall of Famer and designer of the Silverado's world-renowned course, Johnny Miller, who welcomed attendees to the Annual Meeting.  Also taking place that evening was a reception for many of DTA's newest members, a wine pull, and a presentation of gifts from DTA CEO, Gary Price, to Perry Lowe (Axis Sybron), for his year of service as Chairman of the DTA Board.

2012 Annual Meeting Hurricane Update

Dear Colleague,

We express our concern for all of you experiencing problems with the hurricane on the east coast.  Please stay safe through this storm.

Many of you who planned to attend the DTA meeting in Napa are having a difficult time with flights out of the storm area. We understand that many of our east coast members will not be able to arrive for the start of the meeting but our meeting is still on and we expect a large crowd from those areas not affected by the hurricane. If you can arrive late be assured we are holding a place for you at the meeting. If you find you cannot attend, please call Silverado Resort directly (707-257-0200) to cancel your room reservations. We will keep you updated on the meeting through our website and Facebook.

Best wishes and safe travels.


P.S. Please note that note due to the storm's impact on the Washington, D.C. area, the DTA Office may be closed until Wednesday, October 31 at the earliest.  We still have access to our voicemail, however, so please do not hesitate to call.