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Recently, we sat down with Wells Fargo Practice Finance President Allison Farey to find out a little bit more about one of our newest members.

Why did Wells Fargo decide to join the Dental Trade Alliance?

Wells Fargo joined the Dental Trade Alliance to engage with the members and get the group’s perspective on the state of the dental industry, the future of the industry, the economics of the industry and to be a good source through our years of experience in lending to the dental industry.  We believe we can be of value in having discussions and helping to shape the industry.  

UPDATE: The FNIDCR Industry Roundtable was a great success. Click here to view a brief summary of what was discussed.

The Dental Trade Alliance is proud to announce that it will sponsor the industry roundtable, a new feature at the Friends of National Institute of Dental and Craniofacial Research 2012 Annual Conference Dec. 6 in Washington, D.C.

“The goal (of the roundtable) is to drive awareness amongst the oral health community of the role that industry plays in the success of Public/Private Partnerships (PPPs), by sharing our participants’ viewpoints and focus on challenges and opportunities in translational research,” said NIDCR Industry Roundtable Chair Dr. J. Leslie Winston, global oral care professional and scientific relations director at Procter and Gamble Company.

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Partnership for Healthy Mouths, Healthy Lives supporters celebrated the successful first month of the Kids’ Healthy Mouths Ad Council campaign, also known as 2Min2X, on Sept. 19 with a rally on Capitol Hill.

DTA CEO and President Gary Price joined with Congressional representatives, staffers and industry members to champion the campaign, which emphasizes the importance of brushing two minutes, twice a day ( The campaign has already made a splash in the national news media with additional radio, television and print coverage appearing daily. Everyone in attendance received information about the Kids’ Healthy Mouth campaign and the Partnership for Healthy Mouths, Healthy Lives.

The Ad Council is famous for their educational PSAs such McGruff the Crime Dog's "Take a Bite Out of Crime" and Smokey the Bear's "Only You Can Prevent Forest Fires" campaigns.  For 2min2x, they have created a lineup of humorous PSAs intended to educate children and parent's about the importance of brushing two times, twice a day.  Take a look at some of them below:

Campaign partners include Sesame Street, DreamWorks Animation, Cartoon Network, MyKazoo!, Grey Group and Wing

Haga clic aquí para ver esta página en Español.

NEW YORK, NY, August 14, 2012 /PRNewswire/ — According to a survey released by the Ad Council today less than half (44%) of parents in the U.S. report that their child brushes their teeth twice a day or more. In time for back-to-school season, the Ad Council is joining The Partnership for Healthy Mouths, Healthy Lives, a coalition of more than 35 leading dental health organizations, to debut Kids’ Healthy Mouths, their first joint national multimedia public service campaign designed to teach parents and caregivers, as well as children, about the importance of oral health and the simple ways in which they can help prevent oral disease. The English and Spanish-language public service ads are being distributed to media outlets nationwide today.

On September 12, 2012, OHA and Oral Healthcare Can't Wait®, an initiative of the Dental Trade Alliance, hosted a Fall for Smiles Event on Capitol Hill.  Oral Health America’s Board Chairman, Dr. Keith Suchy, and Dental Trade Alliance’s President and CEO, Gary Price, honored U.S. Senator Robert Menendez (D-NJ) for his leadership and work on dental health policy.

The Procter and Gamble Company sponsored this year’s program to examine the critical topic of investing in families by strengthening oral health policy. The event addressed the impact of our nation's economy on the overall health and well-being of American families, and celebrated individuals and partnerships that are making a difference.

We want to recognize the dedication of DTA board member Bob Savage as he participates in his second Ironman in Louisville, Ky., on Aug. 26, 2012. Mr. Savage is raising funds for the DTA Foundation through the Ironman Foundation and you can support him without diving into the water for a 2.4 mile swim, getting on a bike and peddling for 112 miles or running 26.2 miles.

Make a difference to dental professionals nationwide by participating in the DTA’s annual auction. Funds raised during the auction help to fund annual meeting programming and support the DTAF grant and scholarship programs as well as other projects that have a positive impact on oral health care.

DTA is launching several Twitter hashtags to promote DTA advocacy and events. Stay connected to the industry news that matters to you by adding these hashtags to your Tweets and including them in your Twitter searches.

A study funded by the Robert Wood Johnson Foundation found that nearly every state experienced a decline in the number insured and uninsured able to access basic health care services.  Nearly half of all uninsured had unmet medical needs due to cost compared to 11% of the insured.  Dental visits, in particular, decreased by nearly 4% among the insured and 9% among the uninsured. 

The full text of the report can be accessed at the RWJ Foundation website.