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The Ad Council is famous for their educational PSAs such McGruff the Crime Dog's "Take a Bite Out of Crime" and Smokey the Bear's "Only You Can Prevent Forest Fires" campaigns.  For 2min2x, they have created a lineup of humorous PSAs intended to educate children and parent's about the importance of brushing two times, twice a day.  Take a look at some of them below:


Campaign partners include Sesame Street, DreamWorks Animation, Cartoon Network, MyKazoo!, Grey Group and Wing

Haga clic aquí para ver esta página en Español.

NEW YORK, NY, August 14, 2012 /PRNewswire/ — According to a survey released by the Ad Council today less than half (44%) of parents in the U.S. report that their child brushes their teeth twice a day or more. In time for back-to-school season, the Ad Council is joining The Partnership for Healthy Mouths, Healthy Lives, a coalition of more than 35 leading dental health organizations, to debut Kids’ Healthy Mouths, their first joint national multimedia public service campaign designed to teach parents and caregivers, as well as children, about the importance of oral health and the simple ways in which they can help prevent oral disease. The English and Spanish-language public service ads are being distributed to media outlets nationwide today.

On September 12, 2012, OHA and Oral Healthcare Can't Wait®, an initiative of the Dental Trade Alliance, hosted a Fall for Smiles Event on Capitol Hill.  Oral Health America’s Board Chairman, Dr. Keith Suchy, and Dental Trade Alliance’s President and CEO, Gary Price, honored U.S. Senator Robert Menendez (D-NJ) for his leadership and work on dental health policy.

The Procter and Gamble Company sponsored this year’s program to examine the critical topic of investing in families by strengthening oral health policy. The event addressed the impact of our nation's economy on the overall health and well-being of American families, and celebrated individuals and partnerships that are making a difference.

We want to recognize the dedication of DTA board member Bob Savage as he participates in his second Ironman in Louisville, Ky., on Aug. 26, 2012. Mr. Savage is raising funds for the DTA Foundation through the Ironman Foundation and you can support him without diving into the water for a 2.4 mile swim, getting on a bike and peddling for 112 miles or running 26.2 miles.

Make a difference to dental professionals nationwide by participating in the DTA’s annual auction. Funds raised during the auction help to fund annual meeting programming and support the DTAF grant and scholarship programs as well as other projects that have a positive impact on oral health care.

DTA is launching several Twitter hashtags to promote DTA advocacy and events. Stay connected to the industry news that matters to you by adding these hashtags to your Tweets and including them in your Twitter searches.

A study funded by the Robert Wood Johnson Foundation found that nearly every state experienced a decline in the number insured and uninsured able to access basic health care services.  Nearly half of all uninsured had unmet medical needs due to cost compared to 11% of the insured.  Dental visits, in particular, decreased by nearly 4% among the insured and 9% among the uninsured. 

The full text of the report can be accessed at the RWJ Foundation website.

June 12 2012 -- More than 100 organizations, including the Dental Trade Alliance, have signed a letter urging U.S. Department of Health and Human Services Assistant Secretary for Health Dr. Howard K. Koh to have Surgeon General Regina Benjamin release a statement acknowledging the continuing public health role of fluoridation in enhancing the oral health of all Americans.

June 12, 2012 -- Recently, the Healthcare Costs Reduction Act passed on the House of Representatives on a 270 to 146 vote. It’s doubtful that the Senate would consider the bill, which would repeal a $29 billion tax on medical device companies, during this session.

June 6, 2012 -- The Dental Trade Alliance Foundation (DTAF) and the Robert J. Sullivan Family Foundation awarded two DTAF/Sullivan Family Foundation Dentistry Scholarships in the amount of $5,000 each to Hieu Quang Nguyen, a dental student at the University at Buffalo, The State University of New York, and Hemali Rajyaguru, a dental student at the A.T. Still University, Arizona School of Dentistry and Oral Health.

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