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May 7, 2012 -- While the DTA continues to work for repeal of the medical device tax, the IRS is working on the details of implementation of the tax next January. IRS issued a proposed rule on the tax earlier this year. The DTA submitted formal comments on the proposal.  You can view them here.

The Ad Council Campaign is on track to launch this August.  Developed after extensive market research, this campaign will educate caregivers on how to best protect their children from pain by encouraging them to brush their teeth twice a day.  In conjunction with the Partnership for Healthy Mouths, Healthy Lives, the Ad Council is currently developing and producing television, print, radio, and other promotional materials in English and Spanish to promote this message.  When finished, these materials will be released as part of a comprehensive social media and public relations effort to support the campaign's launch.

Member Alert! The FDA is recommending that manufacturers design new X-ray imaging devices with protocols and instructions that address use on pediatric patients. It also proposes that manufacturers who do not adequately demonstrate that their new X-ray imaging devices are safe and effective in pediatric patients should include a label on their device that cautions against use in pediatric populations.  Click here to see the FDA's press release.

The DTA Exhibits Working Group wants to improve the dental meeting experience for exhibitors and attendees. In January 2012, Paul Mondock, vice president of sales and marketing for Septodont North America, became chairman of the DTA Exhibits Group. Mr. Mondock, with many years of dental meetings and exhibition experience, wants to raise the bar in terms of goals for the committee in 2012.

The U.S. Technical Advisory Group (TAG) for ISO/TC 106 Dentistry Standards met in May 2012 in Tampa, Fla., to make several recommendations affecting dental manufacturers.

Please update your contact information:

Dental Trade Alliance
4350 N. Fairfax Drive, Suite 220
Arlington, VA 22203
Phone - 703-379-7755
Fax - 703-931-9429
Web -
Facebook -
Twitter - @DTANews (!/DTANews)

A major national public awareness advertising campaign about oral health will start this summer. More than 35 groups in the dental community formed the Partnership for Healthy Mouths, Healthy Lives and partnered with The Ad Council to produce this campaign.

Take a look at all the organizations that have partnered with DTA for the Ad Council Campaign.

February 17, 2012 - The Centers of Medicare and Medicaid Services, part of the Department of Health and Human Services, requested comments from stakeholders about its proposed rule concerning transparency reports and reporting of physician ownership or investment interests.  DTA responded.

In response to regulators’ emphasis on transparency within the health care industry, the American Dental Education Association (ADEA) released guidelines for ethical academic and dental industry interactions.