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As a Dental Trade Alliance member, your company dues go a long ways towards strengthening the dental manufacturing and distribution industry from legislative advocacy, to professional education, to networking, to promoting improved oral health care for Americans.

DTA serves as a strong voice for the industry with its advocacy efforts in Washington. From the DTA’s annual Washington Conference to meet with congressional representatives, to its ongoing advocacy and analysis, DTA is there addressing the issues impacting your business and the dental industry, in general.

Your dues also go to programs that support and serve you, the member company, and your staff:

Member education strengthens organizations and strengthens the industry as a whole with courses that include:

Mini-Dental and Mini-Dental Hygiene School – Take a walk in your dental customers’ shoes with a two-day, hands-on dental school experience in Denver and Washington D.C.

Introduction to Dentistry – The complete online dental education without leaving your desk. It is ideal for new employees who want to hit the ground running.

Webinars – Gain an edge with a variety of educational programs covering topics from business best practices to professional development.

Information on Regulatory Affairs and Standards – Meet with FDA officials and regulatory experts on key issues that affect your business.

Consultation Services – Call on us to help with your industry questions and concerns.

Community outreach  is yet another critical use of  your annual dues. DTA participates in the National Roundtable for Dental Collaboration and serves as the driving leadership force in the Ad Council campaign for the Partnership for Healthy Mouths, Healthy LivesDTA understands that fostering oral health literacy is not only the right thing to do but is also a positive way to grow our future business.

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Excerpted from the November 2014 issue of Mentor

We’ve now been through our first cycle of the Centers for Medicare and Medicaid Services’ (CMS) Open Payments reporting program — better known as the Physician Payments Sunshine Act — and there were a few snafus. This is the federal program that’s designed to provide transparency in financial relationships between medical and dental manufacturers and physicians and dentists. These are called “transfers of value,” and might include speaking fees, gifts, meals, travel or funding for research.

First, the CMS took down its online payment verification system after discovering that a “small number” of doctors had been confused with others with the same name. Then, verification and resolution due dates had to be extended. The CMS also had to return a third of the records it received because of reporting errors. As a result, a number of disclosed payments to doctors from 2013/2014 will not be reported on the database until sometime next year.

Read the full article at

Despite that tooth decay is the single most common chronic childhood disease in the U.S., 75 percent of parents report that their kids sometimes or frequently forget to brush their teeth, according to a national survey released by the Ad Council.

It’s estimated that children miss more than 51 million school hours each year due to dental-related illness, yet the survey shows parents perceive their children’s dental health as a low priority compared to other issues such as school safety, nutrition and the upcoming cold and flu season.

Recently, the Dental Trade Alliance Foundation awarded $193,924 in grants to provide funding for innovative oral health programs aimed at encouraging changes in consumer behavior, improving access and enhancing the efficiency of the oral health care system. These grants were made possible by Dental Trade Alliance members’ generous donations to the foundation.

Become your dentists’ trusted resource and you’ll help them grow their dental practice and provide better care for their patients. While these challenging times are producing angst among dentists, they can present an opportunity for you. You can become your dentists’ trusted resource and help them see beyond their practice walls to the larger trends and opportunities in dentistry today.  

Read more at First Impressions Magazine.

Excerpted from the September 2014 issue of Mentor

A good thing turns bad when there’s too much of it. Take the example of “too much information.” Every parent wants to know what their children are up to, but they’re probably not interested to learn about the treasure that little Johnny or Susie found sifting through the kitty litter. So it goes with dental trade shows. These events can be beneficial in boosting field sales and generating leads, but the number of shows — and, in some cases, shrinking attendance — are cause for concern among manufacturers and distributors. When it comes to meetings, the challenge for dental companies is knowing which venues are producing — and which they’re better off turning their noses up at.

In today’s super-competitive climate, it’s all about discovering which exhibitions offer a solid return on investment, and then finding creative ways to leverage those venues for maximum brand-building and sales impact. And while there’s no bulletproof cost/benefit formula that works for every firm, there are strategies that can help dental companies determine the “right shows” to which they should commit their resources.

Read the full article at

The U.S. Customs & Border Protection (CBP), a bureau of the Department of Homeland Security, maintains a trademark recordation system for marks registered at the United States Patent and Trademark Office.  Parties who register their marks on the Principal Register may record these marks with CBP, to assist CBP in its efforts to prevent the importation of goods that infringe registered marks.  The recordation database includes information regarding all recorded marks, including images of these marks.  CBP officers monitor imports to prevent the importation of goods bearing infringing marks, and can access the recordation database at each of the 317 ports of entry.

A study by the University of Florida researchers shows that a change in the Florida and Texas Medicaid policy is showing an increase in the likelihood of children receiving basic oral care health screenings and cavity prevention through primary care provider reimbursement.

Read more from University of Florida Health Science Center website.

The FDA has unofficially agreed to use the term dispenser in place of the word syringe when the item is not being used for sterile injection. This was the term DTA recommended on behalf of its members to convey the function of the device and to standardize the nomenclature in response to UDI (unique device identification) rulemaking. DTA sought input on this topic from a variety of industry representatives, DTA members, practitioners, consultants, academic and military personnel. 

The change was needed because the term syringe (as used by the dental community) has become very broad. It encompasses hundreds of devices that dispense a variety of non-sterile pharmaceuticals and medical device products. One U.S. dental distributor shows more than 500 syringe listings in their current catalog. FDA and the Center for Disease Control believe it would be in the best interest of practitioners and patients to avoid any possible confusion and develop a more descriptive term than just using the term syringe for a wide range of dispensers.

Have you considered growing sales through international exports? There is a strong demand for U.S. dental devices because of their quality, technology and cost. The growth opportunities for your company are significant and DTA can help manufacturers just starting out in the export market or those who want to increase their already established market share.