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Kids' Healthy Mouths Campaign Celebrates Children’s Dental Health Month

February is Children’s Dental Health Month!  To kick off this month, the Ad Council has released an update on the Kids' Healthy Mouths campaign that has garnered more than $78 million in donated media since its launch in 2012.  A second phase of creative materials has just been released to media outlets nationwide.  New Toothsavers mobile video game characters (Rabbit, Pinnochio and Alice In Wonderland) will be available and there is continued support from Scholastics with materials for caregivers and teachers.  “Created pro bono by Grey New York, the Kids’ Healthy Mouths PSAs stress that while most parenting is difficult to do in two minutes, such as learning how to cook or ride a bike, making sure kids brush for two minutes, twice a day is something a little simpler. The Zooppa video contest winners capture the spirit of the original PSAs and feature a lighthearted look at parenting today. The videos will be highlighted on the Kids' Healthy Mouths social pages throughout the month of February.”  PR Newswire, New York, February 10, 2015

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